Invoking the vague concept of ‘cult’ is a lazy way of attacking one’s opponents. If I label your group as “little more than a cult” I can avoid having to assess and come to terms with your teaching. I can adopt the higher ground, implying that you are weak minded or weak willed and have been manipulated in a way that I, the stronger, more intelligent and psychologically well-balanced person, have been able to withstand. Because of the connotations ‘cult’ has within our society, it is now little more than a term of abuse.
The Briefing was an evangelical Christian magazine published by Matthias Media in partnership with The Good Book Company (UK). It was printed monthly, and was circulated in Australia, North America and the United Kingdom.